Jobs in Pods Blog

Podcast audience are high earners report says

January 29, 2010 · Leave a Comment

A new report on podcasting from Edison Research and the Association for Downloadable Media (ADM) is out with some very positive news about podcast listenership.

“Podcast fans are well off financially, they pay attention to ads in podcasts, they’re hard to reach with traditional advertising and they are 6 times as likely to “enjoy” the ads in podcasts as consumers of traditional media.”

Highlights of the podcast study include:

* Podcast fans are significantly more affluent than general population.

* Podcast fans are rapidly tuning away from traditional media and “interruption” advertising models.

* 37% of video podcast users and 31% of audio podcast users say they *enjoy* advertising in podcasts. By comparison, only 6% say same of TV and radio.

* Over 70% of active podcast listeners are receptive to sponsorship messages in podcasts.

You can read more about the report and watch a video over on podcasting news.

→ Leave a CommentCategories: Podcast statistics

Pimp your Facebook fan page

January 26, 2010 · Leave a Comment

We came across a cool company that offers various plugins to pimp your company’s facebook fan page. Its called Involver, check out the apps they offer.

→ Leave a CommentCategories: Facebook recruiting tips
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Syndicate Your Recruitment Video

January 14, 2010 · Leave a Comment

Jobs in Pods Launches Recruitment Video Distribution Service

TRUMBULL, CT – Jobs in Pods, the audio jobcast company, is proud to announce the launch of their new Recruitment Video Distribution Service (RViDS) for employers. Traditionally, recruiting videos have just been accessible on the company career page but this new syndication service will distribute it across the internet on the top video sharing sites and podcast directories.

“Employers are increasingly looking to get their media into the hands of passive candidates for branding and recruiting purposes. Our service will spread their message to places they have not gone before”, says Chris Russell, Jobs in Pods’ Founder and Chief Jobcaster. “They need to realize that there is a wider audience who wants to watch other than those who just logon to the company web site.”

The service will distribute an employer’s recruitment video to the following video sharing sites: Youtube, Yahoo Video, DailyMotion, MySpace, Veoh, Viddler, and Vimeo. Each video will be described with plenty of text and keywords to describe the contents.

Videos will also be published on Jobsinpods.com as well as various podcast directories such as MediaFly, Podcast.com, PodcastPickle, Zune and iTunes. The Jobs in Pods RSS feed will now feature both audio and video files. Initial clients for RViDS include Edward Jones and Trustmark Insurance.

“Today’s companies must think of themselves as their own media outlet”, Russell says. “They have to be proactive about recruiting and use online marketing to its fullest potential in order to hire the candidates they seek. Distributing your video online will enable it to get more views and tell your employment story.”

Pricing for RVIDS costs $249 per video. Click here for more details. Or call 203-572-2053.

http://jobsinpods.com/services/recruitment-video-distribution/

About Jobs in Pods

It’s a blog. It’s a podcast. It’s a new media recruiting tool that features over the phone interviews with actual employees. In each ‘Jobcast’ you’ll hear about their jobs and what it’s like to work there. Now featuring recruitment videos, the site is a multi-media recruitment & branding platform.

→ Leave a CommentCategories: Announcements

Sprinkling your social media recruiting links

December 28, 2009 · 3 Comments

One of our clients is ADP, the payroll company. The other day we noticed the email signatures that their recruiters have. This is a great way to help spread the word about your company’s social media endeavors.

Use it. To not do so is a complete waste of a free marketing tool.

One of the best practices in recruiting with social media is to promote those links to your user base. That means embedding these icons/links/pages wherever you advertise or connect with candidates.

→ 3 CommentsCategories: Best Practices · Social media recruiting

Growing our iTunes audience

December 18, 2009 · Leave a Comment

Good news for fans and clients of Jobs in Pods. We officially cracked the Top 20 ranking inside the iTunes Podcast Directory under Business > Careers.

This is further proof that ‘if you podcast, they will listen’. Give us a call in 2010 to start your jobcasting campaign. 203-572-2053

→ Leave a CommentCategories: Announcements
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Now featuring transcripts

December 1, 2009 · Leave a Comment

Jobs in Pods has added a new feature to its jobcasts, Full Text Transcripts.

Available for an additional fee of $49 per jobcast, the transcripts of the entire interview will be listed below the audio. This will make the jobcast even more search engine friendly since SE’s like Google and Bing love this type of content. It will also allow job seekers to quickly “scan” the audio for interesting sections.

See it in action here.

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Latest stats from Jobsinpods.com

November 30, 2009 · Leave a Comment

Downloads via Jobsinpods.com have been steadily increasing for months. Since we have switched to a new hosting platform for our audio we’ve been able to see the big picture of where and how our jobcasts are being consumed.

October Downloads: 3,293
November (in progress): 3,803
Downloads (June-Nov): 14,611

As you can see November has been our best month ever. Of the total downloads since June, 85.2% of downloads came from websites while 12.5% came from our iTunes channel.

→ Leave a CommentCategories: Metrics · Podcast statistics

a video about social media ROI

November 19, 2009 · Leave a Comment

Thanks to Jenny DeVaugn, a social media trainer for pointing out this video about how to view social media and ROI. We think its a must watch.

→ Leave a CommentCategories: Social media recruiting
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Tivo creates Linkedin group for recruiting

November 13, 2009 · Leave a Comment

Tivo is utilizing Linkedin groups to…recruit.

→ Leave a CommentCategories: Best Practices · Linkedin recruiting tips
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new Jobs in Pods presentation video

November 10, 2009 · Leave a Comment

We just published a new version of our presentation video. In 7 minutes it will tell you most of what you need to know about our audio jobcasting process. For a more in depth look at our service call 203.572.2053 to set up an online demo. http://jobsinpods.com/

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