A new report on podcasting from Edison Research and the Association for Downloadable Media (ADM) is out with some very positive news about podcast listenership.
“Podcast fans are well off financially, they pay attention to ads in podcasts, they’re hard to reach with traditional advertising and they are 6 times as likely to “enjoy” the ads in podcasts as consumers of traditional media.”
Highlights of the podcast study include:
* Podcast fans are significantly more affluent than general population.
* Podcast fans are rapidly tuning away from traditional media and “interruption” advertising models.
* 37% of video podcast users and 31% of audio podcast users say they *enjoy* advertising in podcasts. By comparison, only 6% say same of TV and radio.
* Over 70% of active podcast listeners are receptive to sponsorship messages in podcasts.
You can read more about the report and watch a video over on podcasting news.
We came across a cool company that offers various plugins to pimp your company’s facebook fan page. Its called Involver, check out the apps they offer.
Jobs in Pods Launches Recruitment Video Distribution Service
TRUMBULL, CT – Jobs in Pods, the audio jobcast company, is proud to announce the launch of their new Recruitment Video Distribution Service (RViDS) for employers. Traditionally, recruiting videos have just been accessible on the company career page but this new syndication service will distribute it across the internet on the top video sharing sites and podcast directories.
“Employers are increasingly looking to get their media into the hands of passive candidates for branding and recruiting purposes. Our service will spread their message to places they have not gone before”, says Chris Russell, Jobs in Pods’ Founder and Chief Jobcaster. “They need to realize that there is a wider audience who wants to watch other than those who just logon to the company web site.”
The service will distribute an employer’s recruitment video to the following video sharing sites: Youtube, Yahoo Video, DailyMotion, MySpace, Veoh, Viddler, and Vimeo. Each video will be described with plenty of text and keywords to describe the contents.
Videos will also be published on Jobsinpods.com as well as various podcast directories such as MediaFly, Podcast.com, PodcastPickle, Zune and iTunes. The Jobs in Pods RSS feed will now feature both audio and video files. Initial clients for RViDS include Edward Jones and Trustmark Insurance.
“Today’s companies must think of themselves as their own media outlet”, Russell says. “They have to be proactive about recruiting and use online marketing to its fullest potential in order to hire the candidates they seek. Distributing your video online will enable it to get more views and tell your employment story.”
Pricing for RVIDS costs $249 per video. Click here for more details. Or call 203-572-2053.
It’s a blog. It’s a podcast. It’s a new media recruiting tool that features over the phone interviews with actual employees. In each ‘Jobcast’ you’ll hear about their jobs and what it’s like to work there. Now featuring recruitment videos, the site is a multi-media recruitment & branding platform.
One of our clients is ADP, the payroll company. The other day we noticed the email signatures that their recruiters have. This is a great way to help spread the word about your company’s social media endeavors.
Use it. To not do so is a complete waste of a free marketing tool.
One of the best practices in recruiting with social media is to promote those links to your user base. That means embedding these icons/links/pages wherever you advertise or connect with candidates.
Jobs in Pods has added a new feature to its jobcasts, Full Text Transcripts.
Available for an additional fee of $49 per jobcast, the transcripts of the entire interview will be listed below the audio. This will make the jobcast even more search engine friendly since SE’s like Google and Bing love this type of content. It will also allow job seekers to quickly “scan” the audio for interesting sections.
Downloads via Jobsinpods.com have been steadily increasing for months. Since we have switched to a new hosting platform for our audio we’ve been able to see the big picture of where and how our jobcasts are being consumed.
October Downloads: 3,293
November (in progress): 3,803
Downloads (June-Nov): 14,611
As you can see November has been our best month ever. Of the total downloads since June, 85.2% of downloads came from websites while 12.5% came from our iTunes channel.
We just published a new version of our presentation video. In 7 minutes it will tell you most of what you need to know about our audio jobcasting process. For a more in depth look at our service call 203.572.2053 to set up an online demo. http://jobsinpods.com/
Podcast your jobs! Let candidates hear what it's like to work at your company. An audio version of your company's available job openings is the perfect Employer Branding technique to reach those passive candidates. Learn how it works. Or call us at 203-572-2053
