Jobs in Pods Blog

As we mentioned in our previous post, MySpace represents a good branding opportunity for jobs like retail and customer service. A few companies have been innovative enough to utilize the popular social networking site to connect with candidates. Our favorite is the AT&T MySpace page. Written by the director of non-management recruiting, Chris Hoyt, its a great peek inside him, his recruiting travels and the AT&T company and products. Here are some screenshots with the best parts.

Its a busy page but there is lots of content for candidates to consume.

Chris writes a weekly blog which talks about his personal life as well as his recruiting efforts at AT&T. This type of intimate look at his work and dailly life help him connect with candidates on a ‘personal’ level thus giving him and his company a deeper relationship with candidates. By keeping it up to date, he encourages people to come back regularly.

By including his family in the blog he makes it more interesting and personal. All this enables candidates to “get to know him”. His other ‘channels’ (Facebook, Dogster, etc) allow candidates to follow him no matter where he goes.

AT&T is also one of our clients and our jobcast ‘widget’ is prominently displayed along the left side. They do about one per month. This ’series’ helps encourage repeat visits and lets his team of recruiters talk about their jobs and favorite reasons to work for AT&T.

Product videos he adds showcase the cool products prospective candidates would be working with or selling. And Awards help to reinforce why AT&T is a great company.

All in all this is a great example of MySpace recruiting. Oh, and by the way, Chris has gained 442 ‘friends’ which follow his MySpace musings. These are all prospective candidates in disguise!