Deconstructing Chili’s Myspace recruiting page

January 22, 2008 at 10:44 am | In MySpace recruiting, Social Networks, Social media recruiting |
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Another solid example of a company recruiting on MySpace is casual restaurant chain Chili’s. Their page can be found at myspace.com/chilis. They have an amazing number of friends at 61, 025.

We think MySpace is a natural fit for restaurant chains like Chili’s. Their page becomes an extension of their brand and they can create a community of fans for free. Any company would love to have the number of friends that Chili’s does. So here’s what we like and dont like about their page;

chilis1.gif

1. Branding: the page takes most of its styling cues from the chilis.com website. Although we think their logo is way too small for the page. The logo should be placed in the upper left corner that tells the reader exactly what company it is.

2. Games/interactivity: Chili’s obviously put a lot of effort into creating a fun experience.The chalkboard and comments enhancer are great additions.

3. Showcasing an employee gives them ’street cred’. We’d like to see more of them here.

chilis2.gif

4. Forum: the forum offers news and some recruiting events. We think they could do more recruiting here by posting more jobs and highlighting their locations.

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