Comments on: Using YouTube to promote your jobs and employment brand http://jobsinpods.wordpress.com/2008/01/30/using-youtube-to-promote-your-jobs-and-employment-brand/ Leading the conversation in social media recruiting Sat, 19 Jul 2008 05:53:44 +0000 http://wordpress.org/?v=MU By: allcountyjobs http://jobsinpods.wordpress.com/2008/01/30/using-youtube-to-promote-your-jobs-and-employment-brand/#comment-143 allcountyjobs Thu, 31 Jan 2008 02:23:32 +0000 http://jobsinpods.wordpress.com/?p=148#comment-143 Good point Helen, but we still believe it is worth posting your videos to. There have been many cases of business posting videos on the site and companies like Google have long used it as a branding platform. There is a video on Youtube called "An Inside Look at Google - Working at Google" which has been viewed over 232,000 times! I don't know any employer who not LOVE those kinds of numbers. Its mostly true that YouTube viewers are not there to find jobs, but if they come across a company recruiting video that interests them, they WILL watch it. (some might call them passive seekers) Branding is branding no matter where it happens. And since CareerTV is also found on the site, I hope you'll agree. (<a href="http://www.youtube.com/careertv" title="" rel="nofollow">youtube.com/careertv)</a> Good point Helen, but we still believe it is worth posting your videos to. There have been many cases of business posting videos on the site and companies like Google have long used it as a branding platform. There is a video on Youtube called “An Inside Look at Google - Working at Google” which has been viewed over 232,000 times! I don’t know any employer who not LOVE those kinds of numbers.

Its mostly true that YouTube viewers are not there to find jobs, but if they come across a company recruiting video that interests them, they WILL watch it. (some might call them passive seekers)

Branding is branding no matter where it happens. And since CareerTV is also found on the site, I hope you’ll agree. (youtube.com/careertv)

]]> By: Helen Luttemo http://jobsinpods.wordpress.com/2008/01/30/using-youtube-to-promote-your-jobs-and-employment-brand/#comment-142 Helen Luttemo Thu, 31 Jan 2008 00:58:49 +0000 http://jobsinpods.wordpress.com/?p=148#comment-142 Yes, YouTube is a powerful channel. However, YouTube is mainly associated with vidoes that fit in the "fun", "leisure", "free-time" category... and not the top-of-mind-site for gathereing information about prospective employers, learning the latest career tips etc. I think that is true both for job-seekers and corporations, and that is the very reason few employers actually use YouTube for branding themselves or posting jobs. I further believe that this also explains why sites like CareerTV are breaking ground so fast. YouTube can fill a lot of needs - but not all. Share your thoughts please. Best, Helen Luttemo Director of PR at CareerTV www.careertv.com helen.luttemo@careertv.com Yes, YouTube is a powerful channel. However, YouTube is mainly associated with vidoes that fit in the “fun”, “leisure”, “free-time” category… and not the top-of-mind-site for gathereing information about prospective employers, learning the latest career tips etc. I think that is true both for job-seekers and corporations, and that is the very reason few employers actually use YouTube for branding themselves or posting jobs.
I further believe that this also explains why sites like CareerTV are breaking ground so fast. YouTube can fill a lot of needs - but not all. Share your thoughts please.

Best,
Helen Luttemo
Director of PR at CareerTV
http://www.careertv.com
helen.luttemo@careertv.com

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