Web 2.0 and HR « Jobs in Pods Blog

Web 2.0 and HR

February 15, 2008 at 11:42 am | In Social media recruiting |
Tags: web 20

We got a call yesterday from a recruiter at a major insurance company. She was investigating the use of “web 2.0” technologies (aka ‘social media‘) for recruiting and wanted some advice. It was a refreshing call. We think HR is finally beginning the push into these new media tools.

Several employers we have talked to recently seem to be researching the tools of web 2.0, so at least they are beginning to recognize the fact that they have to change their strategies to take advantage of them. In this month’s HR Magazine we came across a study about the use of web 2.0 and HR.

web 2.0 and HR

(full press release)

Its interesting to note that 34% are actively using some form of web 2.0 to recruit. But 65% of respondents said they do not use or have never heard of them. Over the next 2 years that should change in our opinion. Most HR departments are rather slow at adopting new technologies, but as the milennials enter the workforce their influence will help change that. They will expect their employers to integrate these tools into the workplace (see what one company does). In fact, we think there will be whole new positions created like “Social Network Recruiter” whose sole job it will be to post jobs and interact with users on Facebook and MySpace.

Social Media Recruiting. Just do it.

4 Comments »

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Chris,

I certainly would agree with what you have said. I would add that unless things have changed radically in most companies since I was running around the corporate world, in general, people are not rewarded for risk taking.

One result of this is that change (in this case recruiting)is more often driven from the outside in rather than the inside out.

Comment by Dave Opton — February 15, 2008 #
[...] Russell at Jobs in Pods thinks that companies will soon start creating new job positions for “social network [...]

Pingback by Standout Jobs » Blog Archive » Social Network Recruiters: Coming to an Office Near You? — February 18, 2008 #
The main barrier I find is that there’s a whole value chain to be pushed aside before web2 really gains momentum in this area.
Job boards and recruitment agencies account for billions in revenue and they have nothing to gain and all to lose by encouraging a web2 approach.
It is a particularly disruptive technology in this sense

Comment by Ed Taaffe — March 8, 2008 #
I believe the move into social media for recruiting purposes is a necessary one. You can better engage a potential employee in a setting where they are comfortable and where they are given the opportunity to interact and display their personality.

Comment by TrainingTime — March 14, 2008 #