We have discovered 2 pieces of media which every recruiter MUST consume if they want to adopt and promote social media in their own company.
The first is a video from Jeremiah Owyang, Forrester Analyst.
Video: Len Devanna on Culture Changes how Corporations Adopt Social Media (3min)
In it Len Devanna, Web Strategist at EMC says the following on getting executive buy-in:
“How are your kids communicating? Are they talking online? Are they twittering? And that generally rings true, that this medium is real…its here to stay and the current generation coming up expects it from a company.”
The second item is a podcast from the Marketing Edge. Its even more revealing than the first.
The social mind of a corporate marketer
In it, Chris Barger, a Social Media Strategist for IBM/GM says this about the ROI of social media:
“This is a relationship building process, sales happen as part of a larger relationship and thats what blogging, podcasting and online social media was intended to do.”
Interviewer Albert Maruggi’s reaction to the above statement is priceless. There is no better explanation of what social media is and is not in this interview.
4 responses so far ↓
Albert Maruggi // March 17, 2008 at 9:24 am |
Thanks for the comment, Barger was a great interview. Now the interesting thing about your focus on this blog is how social media will factor into product/service improvement?
Some theorize that social media will reduce the importance of “promotion” marketing and increase the importance of market comments about products and services. This in turn will reward those companies that listen to the marketing and quickly incorporate those comments into new products/services.
All the best,
Albert Maruggi // March 17, 2008 at 9:26 am |
In the previous comment it should say, This in turn will reward those companies that listen to the market and quickly incorporate those comments into new products/services.
Meaning listening to the comments of customers and prospects thereby producing products they want and less about producing products targeted to some internal, meaningless revenue forcast.
allcountyjobs // March 17, 2008 at 9:30 am |
I agree Albert. Whatever your product/service is, be it a job or otherwise, its in your best interest to get people talking about it online. The longer a company waits to get in the game the more catch up they’ll have to do. It’s almost as if the corporate web site doesn’t matter anymore since it has only one perspective. People are talking about you everywhere else.
Credit Union Jobs, Hiring, & Employment Blog » Blog Archive » Wednesday Water Cooler Talk & Links // March 19, 2008 at 11:31 pm |
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