The audience for podcasts is way up, according to the latest research by Edison Media Research.
Their study, The Podcast Consumer Revealed, found that:
- The audience for audio podcasts grew 38% in the last year;
- The audience for video podcasts grew 45% in the last year;
- About 30% of regular Internet users have downloaded a podcast;
- Awareness of podcasting has leveled off at about 37;
- People listen to or watch podcasts primarily on their computers (about 75%).
Hat tip to podcastingnews
April 21, 2008 at 3:02 pm |
While the news is good, these numbers will continue to grow significantly as commercial podcasts take hold in the corporate sector. We’re finally seeing broader acceptance in that market beyond just early implementors.