A CASE STUDY IN JOBCASTING
OBJECTIVES
Exempla Healthcare based in Colorado approached us to produce a series of jobcasts which featured interviews from Nurse to CEO. They wanted to showcase their jobs and culture and reach out to job seekers in a unique way that made them stand out.
CHALLENGES
Everyone knows healthcare is one of the fastest growing industries and hiring is very competitive. Companies find themselves competing for a smaller amount of qualified candidates, particularly nurses. Exempla asked Jobs in Pods to help “humanize” themselves in the eyes of job seekers.
MEASUREABLE RESULTS
Exempla commissioned 3 Jobcasts, one with the CEO, one with a Nurse, and one with their head recruiter. We recommended that Exempla use our plug-in on their corporate career site so that their traffic could hear the audio.
Adding the plug-in to their site has resulted in a massive amount of traffic to their jobcasts. As of October 2008, Exempla’s jobcasts have been downloaded more than 17,000 times.
ROI
At a cost of just under $1,000, Exempla Healthcare’s three podcasts have resulted in a ROI of 0.16 cents per download. (total downloads divided by cost)
CLIENT TESTIMONIAL
Gillian Sloan, Recruitment Manager for Exempla Lutheran Hospital comments: “using jobcasts demonstrates Exempla’s creativity in connecting with our talent pool and strengthening our employment brand in an innovative way”.
She also received the following feedback:
· We had a Nursing leadership candidate remark on our jobcasts and how they influenced him positively to interview with us.
· We had a rep from an Advertising Agency compliment us on having jobcasts on our website – to his knowledge we are the only healthcare organization using jobcasts.
· The nurse recruiter at one of our sister hospitals reports that he gets very positive comments from candidates.
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