Ritz-Carlton jobcast fastest to 1,000 downloads

We are pleased to announce our newest record holder for downloads on Jobs in Pods.

The recent Ritz-Carlton jobcast has reached 1,000 downloads in 3 weeks!

If you podcast, they will listen

Jobs in Pods now on Stitcher Radio

We’re happy to announce a new distribution channel for Jobs in Pods. Its called Stitcher Radio. Its a cool app for your smartphone (iphone or blackberry) that lets you hear shows without downloading them. Instead it streams them to your device on demand.

Its becoming an on demand world and thats why podcasts are so popular. You can consume then WHENEVER YOU WANT. People are busy these days. On demand shows help them time-shift.

Jobs in Pods adds ‘enhanced podcasts’

Subscribers to our iTunes feed are now getting more ‘enhanced podcasts’ to their ipods or iphones. We’ve added images similar to what appear alongside each blog post on Jobsinpods.com. It shows the person we’re interviewing as they talk.

The images provide more value and branding to our clients jobcasts. In most cases we’ll use the company logo as well. There is no extra cost for this service. Every client gets it as part of the regular price.

Do you know the way to san jose?

We’re hopping on a plane tomorrow to attend monday’s Social Recruiting Conference at Google HQs in Mountain View California. The conference is being put on by ERE Media and promises to be an exciting event about the world of social media recruiting.

The event is sold out but you’ll be able to watch a lot of it on the internet via live stream. Watch it here.

This blog was one of the first ever resources for learning about how to use social media to recruit. The dawn of this kind of conference is further proof that social media is a viable recruiting/branding tool.

And remember folks, its not about posting jobs…its about communicating with your candidates.

San Jose here we come.

Updated distribution channels

We’ve updated our distribution list for Jobs in Pods. Some new podcast sites were added such as TruMix, PodcastDirectory and Odeo. We also removed some blog sites that were no longer displaying our audio.

These channels represent one of the ways we spread jobcasts across the internet on behalf of our clients. We push out the content to places where podcast people go.

Each time a new jobcast gets published on Jobsinpods.com, these other sites automatically pick up our feed and display the audio. Two exceptions would be Indeed and JobRadio.fm. We have to add the jobcasts manually to those sites.

Krishna De joins Jobs in Pods

Please welcome Krishna De to our team of jobcasters.

Krishna is based in Ireland and she will conduct any of our overseas jobcasts. Some of our more global clients are requesting we interview people in their European and Asian offices. She replaces Sarah Rourke who has left us to pursue other opportunities.

Krishna has deep experience in podcasting and social media so we are excited to add her to Jobs in Pods. We expect 2009 to be our best year ever and Krishna will help service our growing number of corporate employers.

Follow her on Twitter at: http://twitter.com/krishnade

New distribution channel: JobRadio.fm

Selected Jobs in Pods “jobcasts” will now appear regularly on the new career advice internet radio station, JobRadio.fm.

The station was created by our founder Chris Russell and fellow podcaster Peter Clayton who also produces Total Picture Radio in addition to working as a jobcaster for us.

Says Chris Russell, “internet radio is an up and coming media that we just could not ignore. Now is the perfect time to create a channel like this focused on job seekers and dedicated to career advice.”

New Case Study: Exempla Healthcare, 17,000 downloads

A CASE STUDY IN JOBCASTING

Download case study PDF

OBJECTIVES

Exempla Healthcare based in Colorado approached us to produce a series of jobcasts which featured interviews from Nurse to CEO. They wanted to showcase their jobs and culture and reach out to job seekers in a unique way that made them stand out.

CHALLENGES

Everyone knows healthcare is one of the fastest growing industries and hiring is very competitive. Companies find themselves competing for a smaller amount of qualified candidates, particularly nurses. Exempla asked Jobs in Pods to help “humanize” themselves in the eyes of job seekers.

MEASUREABLE RESULTS

Exempla commissioned 3 Jobcasts, one with the CEO, one with a Nurse, and one with their head recruiter. We recommended that Exempla use our plug-in on their corporate career site so that their traffic could hear the audio.

Adding the plug-in to their site has resulted in a massive amount of traffic to their jobcasts. As of October 2008, Exempla’s jobcasts have been downloaded more than 17,000 times.

ROI

At a cost of just under $1,000, Exempla Healthcare’s three podcasts have resulted in a ROI of 0.16 cents per download. (total downloads divided by cost)

CLIENT TESTIMONIAL

Gillian Sloan, Recruitment Manager for Exempla Lutheran Hospital comments: “using jobcasts demonstrates Exempla’s creativity in connecting with our talent pool and strengthening our employment brand in an innovative way”.

She also received the following feedback:

· We had a Nursing leadership candidate remark on our jobcasts and how they influenced him positively to interview with us.

· We had a rep from an Advertising Agency compliment us on having jobcasts on our website – to his knowledge we are the only healthcare organization using jobcasts.

· The nurse recruiter at one of our sister hospitals reports that he gets very positive comments from candidates.

New pricing

We’ve adjusted our pricing structure slightly to reflect some changes here at Jobs in Pods. Effective immediately we will have 2 tiers of prices based on the number of people we interview for each jobcast. A “one on one” interview now costs $349 while a jobcast with 2-3 of your employees now will cost $399.

The reason for this new pricing is that more of our clients are increasingly requesting we interview multiple people at the same time. This factor increases our work load in terms of prep and editing so we need to charge a slightly higher price for the additional work.

We think our prices are still a very cost effective product especially when you consider one jobcasts costs less than a job posting on Monster/CareerBuilder.

Our latest Youtube channel stats

The Jobs in Pods Youtube channel continues to skyrocket in audience. Below is our latest views and demographics for all to see. What’s interesting is the largest audience is an older crowd and overall the viewers are predominantly male.