74% of users have positive impression of companies who use new media

Here is further proof that if you use new media to communicate to your customers your company will have a much more favorable impression. Research firm eMarketer released this latest info which caught our eye. Podcasting your jobs is a perfect example of new media in action.

To succeed the article says: “If companies are going to be a mainstay in new media, they’re going to have to realize consumers expect more than a passive existence,” said Mike Hollywood, Cone’s director of new media, in a statement. “New media are about experience, dialogue and immediacy. There was a time when just being in new media got you the gold star for effort. But consumers are continually refining their expectations and more and more are looking for specific interactions.”

Quick update on podcast stats

We sat in on the ADM (Association of Downloadable Media) webinar last week entitled “The Podcast Consumer Revealed-2009“. It was a terrific look at whats happening in the podcast space. Three numbers in particular caught our eyes ears. This infomation is especially relevant to those who podcast and those who listen.

43% of Americans have ‘heard’ of podcasting.

22% of Americans have listened to a podcast online.

27 million Americans have listened to a podcast in the past month.

These numbers represent strong growth for the iPod crowd and their ear buds. ADM also announced that podcast listeners are online 7 hours more than the average consumer.

So if you podcast, they will listen.

Give us a call now to start podcasting your jobs. 203-572-2053.

The entire presentation is available for replay by clicking here.

For information about the Association for Downloadable Media visit them at http://www.downloadablemedia.org.