Branding your job descriptions

Are your job descriptions boring and dull?

Do job seekers who read them actually get excited about the opportunity? For many postings on the job boards, the answer is probably no to that question.

One of our goals here at Jobs in Pods is to blow up the traditional text job description and reinvent it. While talking recently with one of our clients they pointed us to what they were doing with their postings on CareerBuilder to spice them up and actually engage job seekers.

The company is WSFS Bank in Delaware and they do an excellent job of branding on CareerBuilder. Take a look at this.

They integrate their podcast from us into a slick flash header which really ‘pops’ and gives a great first impression of the company. They use actual employees in the photo which is refreshing to say the least. They have a strong call to action to find out more about why they were named a best employer. All in all, its an excellent example of what you can do these days to brand yourself as a great place to work.

So get out there and blow up your job postings! And when the dust settles consider adding jobcasts to the mix.

More marketers turning to podcasts

We always say recruiting IS marketing. And so we like what we see of this new study from eMarketer about the use of new media tools in marketing. Podcasts have a significant presence. Notice blogging is also included. Jobs in Pods is both a blog and a podcast so we are already taking advantage of both.

‘New School’ recruiting

Dr. John Sullivan’s most recent article titled “Top 10 Indications You Are a Dinosaur Recruiter” references podcasts/jobcasts as a great way to recruit. He says:

“They don’t use podcasts or jobcasts. The majority of new-school recruiting prospects probably don’t even know what a Walkman is. Instead, they love MP3s or iPods (if you don’t know the difference is you’re probably old school). If you think they’re just for music, put yourself in the old-school category. Even Walgreens is utilizing podcasts as a recruiting tool. If you haven’t made a recruiting-oriented audio or video message available for download on these devices, you are missing a great opportunity to communicate.”

Thanks John, we certainly agree.