ROI of Social Media

We often get asked how Jobs in Pods tracks its ROI. Our answer is that we track the number of downloads for each jobcast that we publish and we can then determine its ROI based on the cost. But there is a deeper issue when it comes to social media that most HR folks just don’t understand.

Jason Falls from the Social Media Explorer blog explains it like this;

The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.

To illustrate that point for all our measurement and metric geeks out there, what you are trying to do is assign multiple choice scoring to an essay question. It’s not possible.

Katie hit the nail on the head near the end of her round table discussion when she said, “Ultimately, the key question to ask when measuring engagement is, ‘Are we getting what we want out of the conversation?’” And, as stubborn as it sounds Mr. CEO, you don’t get money out of a conversation.

Support Jobs in Pods in the 2008 StartupNation Home-Based Business Competition

We are a virtual business, meaning all of our podcasters and support folks work from home. That’s how we keep ourselves lean and mean. Yesterday we entered StartupNation’s contest for home based businesses. We’re in the ‘Most Innovative‘ category so feel free to vote for us when you have a free moment.

Support Jobs in Pods in the 2008 StartupNation Home-Based Business Competition

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Podcasting in Plain English

Check out this great explanation of what podcasting is…..in plain english.

New stats on podcasting out

The audience for podcasts is way up, according to the latest research by Edison Media Research.

Their study, The Podcast Consumer Revealed, found that:

• The audience for audio podcasts grew 38% in the last year;
• The audience for video podcasts grew 45% in the last year;
• About 30% of regular Internet users have downloaded a podcast;
• Awareness of podcasting has leveled off at about 37;
• People listen to or watch podcasts primarily on their computers (about 75%).

Hat tip to podcastingnews

DiD YoU kNoW? Use of iPods at Work

When we came across this little diddy about the use of iPods/music at work, we just couldn’t resist telling you about it. Just another reason to podcast your jobs in our humble opinion. (click image for a larger view)

Podcasting guru talks up the medium

Mashable has a nice conversation with Rob Walch (one of the ‘Grandfathers’ of podcasting) formerly of Podcast 411 and now working at Wizzard Media, the podcasting company. It’s an interesting chat if you want to learn more about this medium as it relates to business and consumers. Click here to listen.