Recruiters explore using podcasts to attract workers

Nations Restaurant News (, the largest magazine for the restaurant industry has written a story about Jobs in Pods. Dina Berta, an editor with the magazine contacted us last week regarding the idea of podcasting your jobs.

TRUMBULL , CONN. (Jun. 18) —In the never-ending search for talent, some restaurant companies are considering podcasting as a way to attract young employees.

Chris Russell, creator of , an online job board for open positions in Fairfield County, Conn., recently launched , a website that allows employers to create online audio messages about their businesses for potential job applicants to download to their MP3 players or iPods.

The concept created a buzz at the “Meeting of the Minds” recruiting conference for chain operators held recently in Dallas. Companies such as Greenwood Village, Colo.-based Red Robin Gourmet Burgers have expressed interest in the program, according to podcast purveyors. A spokeswoman for Red Robin confirmed that the full-service restaurant is investigating the use of podcasts for recruitment but declined to comment further.

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Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

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