Latest Press Release: Employers Discover Jobcasting

The following press release went out today on PR Web.

Employers Discover Jobcasting in Recruiting

Several Fortune 500 companies are pioneering a unique new recruiting tool.

(PRWEB) September 11, 2007 — Several forward thinking employers have recently begun podcasting their jobs in an effort to connect with the iPod generation of job seeker. The process, also known as Jobcasting, is a unique way to attract job applicants. Several companies including AT&T, VerizonWireless and Walgreens have teamed up with ( where their podcasts appear for listening or download.

Each jobcast focuses on a specific job or career path at that employer. Walgreens’ first podcast focuses on Pharmacy careers, while future ones will talk about hourly workers and management positions. AT&T’s podcasts focus on a variety of positions including sales in Alabama and technicians in California.

“This is a great way to establish relationships with passive candidates”, says Chris Russell, the founder of Jobs in Pods. “It really humanizes your company and gives your jobs a voice unlike a text job description.”, he adds.

Other companies who have podcasted their jobs include of Calgary Canada, Exempla Healthcare of Denver Colorado, Connecticut Business Systems, XL Communications of Stamford, CT and Idaho National Laboratory.

Russell contends that today’s generation of job seekers require a different approach to recruiting. “They don’t like dull, corporate-speak. They require unique and creative methods of communication. iPods are also part of their daily life and any company which uses Jobs in Pods will have their podcasts available for download on the iTunes site.” Jobs in Pods also gives employers the ability to embed these podcasts on their corporate career sites.

Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

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