‘New School’ recruiting

Dr. John Sullivan’s most recent article titled “Top 10 Indications You Are a Dinosaur Recruiter” references podcasts/jobcasts as a great way to recruit. He says:

“They don’t use podcasts or jobcasts. The majority of new-school recruiting prospects probably don’t even know what a Walkman is. Instead, they love MP3s or iPods (if you don’t know the difference is you’re probably old school). If you think they’re just for music, put yourself in the old-school category. Even Walgreens is utilizing podcasts as a recruiting tool. If you haven’t made a recruiting-oriented audio or video message available for download on these devices, you are missing a great opportunity to communicate.”

Thanks John, we certainly agree.

Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at JobsinPods.com. He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

One thought on “‘New School’ recruiting”

  1. Not having my pole when fishing with a friend, I used the Huck Finn method and tied a hooked line onto a stick. It didn’t matter that I couldn’t do a proper cast or reel in; I caught the first trout of the day and kept the stick as a spare. For recruiters to get the desired results they need to be flexible and knowledgeable in using a variety of tools, old and new. But human interaction will always be a key factor in relationships. People and businesses have to work harder at building and maintaining relationships because of current technology and doing so is more important now than ever.

    I liked this, from BLT Management: “Gone are the days when our database consisted of index cards in a shoebox. Advances in technology and e-mail have changed the way we communicate and the pace at which we work. CV’s can be submitted at the touch of a button, and the internet has helped to streamline recruitment processes. But at BLT we still adhere to our key values of building relationships and providing an ethical service. In our view, there is still no substitute for picking up the phone.”

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