Dr. John Sullivan’s most recent article titled “Top 10 Indications You Are a Dinosaur Recruiter” references podcasts/jobcasts as a great way to recruit. He says:
“They don’t use podcasts or jobcasts. The majority of new-school recruiting prospects probably don’t even know what a Walkman is. Instead, they love MP3s or iPods (if you don’t know the difference is you’re probably old school). If you think they’re just for music, put yourself in the old-school category. Even Walgreens is utilizing podcasts as a recruiting tool. If you haven’t made a recruiting-oriented audio or video message available for download on these devices, you are missing a great opportunity to communicate.”
Thanks John, we certainly agree.