This is the first of several posts on recruiting with Facebook.
Create a group on Facebook. “Federated Media is Hiring” is the perfect example of what I mean. Post your apply info, list your latest jobs, build the group into a marketing tool.
As people join the group you can send broadcast messages to them alerting them to news and new jobs. It’s a chance for you to establish relationships with young candidates who are interested in what you have to say.
Think of a Facebook group as an extension of your company career site. Use the same kind of content and consider adding unique content for the Facebook audience (internship opportunities, video, etc.)