Tip: target ‘boomerangs‘ or ex-employees by courting them with a Facebook group. The group section of the popular social networking site is filled with groups of former company alumni.
Have your recruiting team (or an actual alumni) start a group. Call it “Ex-company name” or “Company name Alumni“. Promote the group among your current employees and encourage them to tell former employees that they are still in touch with. The group will slowly start to populate itself.
I belong to a group called Gartner Alumni.
The group allows you to post links, photos, video and have discussions. I started one called “Where are we now?“. Use the link section to drive traffic back to your company career site. List new and exciting jobs asking for referrals. The admin (you can have multiple admins) of the group has the ability to send out broadcast emails so the group itself becomes a marketing tool for your recruiting team. You can also upload your company logo for branding purposes.
FYI: Admins can delete anything that is posted so dont worry about losing control over the groups content.
Stay tuned Thursday for tip #3