Tip: tap the regional networks
Facebook is made of of 4 types of networks: Regional, Workplaces, Colleges and High Schools. As an employer you can take advantage of all but the High Schools. Workplaces, Colleges and HS are ‘closed networks‘, meaning you cant join them unless you belong to that organization. But the Regional networks are open to anyone.
The one caveat about the Regionals however is that you can only join one network per user.
So employers should assign their recruiters to a specific network. If you have offices in Birmingham, Bangor and Eugene, then have one of your recruiters join those networks.
Once joined you can take advantage of the following network features to promote your jobs and hiring efforts.
1. Post jobs to the Marketplace. Job postings are free. Have your recruiters consistently post and you will attract applicants from the region.
2. Add Events. Have an upcoming job fair? Add it to the network’s calendar. Add other related career related events that may be in your area.
Most networks have thousands of members. And guess what? They all live in that region. Talk about local targeting!
Each network also has ‘Discussion Areas‘ and something called ‘The Wall‘.
These 2 areas allow you to post links. Links back to your company career site. Links to specific job postings. Links to job opportunities.
PLUS you can do things like this:
On the discussion board you could have your recruiter start a discussion like: “My company is hiring! Find out why!“. Then you could engage the members of that community by listing reasons why its a great place to work or why you are growing. You can post news items about your firm. In short, promote yourself!
The Wall gives your recruiter a chance to introduce themselves to the network. Have them write a hello, and give out their contact information. Open up to the network and participate. Make friends, offer job search advice, answer questions about the job market or region.
Don’t go overboard by just posting links to your jobs or being too ‘spammy’. The point is to get involved in the network and contribute to it. This is how your recruiter can gain credibility and make a good name for your firm.
Next tuesday, look for tip #4
PS…are you already on Facebook? Join the Jobs in Pods Facebook Group