LinkedIn opening up like Facebook

CNNmoney is reporting that LinkedIn is opening up its application to developers much like Facebook did. I think of LinkedIn as a B to B networking site so this is good news for recruiters. Cant wait to see what apps will develop.

LinkedIn, the popular social networking site for business, announced a platform that allows outside developers to build applications on LinkedIn as well as for their own sites. The company also added a slew of new features to its home page.

LinkedIn, which has 17 million members worldwide, said that its first partner in the applications program is BusinessWeek, the magazine owned by McGraw-Hill (MHP). At the BusinessWeek Web site, readers will be able to access their LinkedIn connections, look up profiles of people featured in BusinessWeek articles, and search for professional connections at companies mentioned in stories.

LinkedIn is in talks with other publishers and hopes to announce other partners soon, said LinkedIn CEO Dan Nye.

LinkedIn is the latest social networking company to open itself up to outside developers. Facebook has seen its traffic soar since doing so earlier this year. And Google (GOOG) recently unveiled OpenSocial, which lets developers create widgets…or as Google calls them, gadgets…for a variety of social networking sites.

Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

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