At a recruiting conference recently we heard that Ernst & Young inked a 1 year deal to advertise their jobs on Facebook. The cost? $1.2 million. For that they get their own company profile page and premium ad space inside Facebook users pages.
But you don’t have to spend that much to get your jobs exposure inside the network. Their are a couple of ways you can get started for as little as $5. Ads com in two flavors: Social Ads and Facebook pages.
These are basically your own “profile page” inside of Facebook. Any business can create one. Features include;
- Communicate directly with fans.
- Display rich media in a flexible layout.
- Users’ interactions with your Page spread naturally to their friends
Creating a page is free but you’re going to need to advertise to pick up “fans” which are Facebook users who like what you have to say. There is currently no directory of pages on Facebook, so people will only discover it through perhaps keyword search or other friends. Thats why advertising it, is the only way to go. This is how Facebook describes the service;
Every Facebook Page is a unique experience where users can become more deeply connected with your business or brand. Users can express their support by adding themselves as a fan, writing on your Wall, uploading photos, and joining other fans in discussion groups. You can send updates to your fans regularly — or just with special news or offers. Add applications to your Page and engage your users with videos, reviews, flash content, and more.
Once you create your page you can promote it. Here are the ways you can target the page. Notice the field that says ‘Workplaces’. Here you can type in your competitors Workplace networks (which we’ll talk about later in tip #5) and target the people who work there!
These ads work very similar in terms of setup and options. The big difference is that they are designed exclusively for send users to a web site outside of Facebook. So as an employer you can send users to your company career page to promote your jobs.
Creating an ad on Facebook is easy and quick. Use it to advertisie your jobs and promote your employment brand.
Coming Up tip #5 on thursday.
Don’t forget to join the Jobs in Pods Facebook group.