Tip: enable your Workplace
Workplace networks on Facebook are closed networks for individual companies. Think of them as a ‘company intranet’. Only employees with a company sponsored email address can join and participate.
Creating your own Workplace is a hybrid recruiting/retention tool.
It’s a retention tool in that it acts as a benefit to your existing employees, especially the younger ones who have made Facebook part of their daily life. Consider these stats for a moment.
- Facebook is the #1 site for people ages 17-25
- 50% of users return daily
- 25-35 yr olds are fastest growing audience among users
So the next college grad you hire is most likely a heavy facebook user. If you encourage your employees to communicate with each other using Facebook, it becomes a retention tool. Some companies are actually banning employees from accessing social networks, but we say you should embrace them. Just look at what Serena Software did. They started “Facebook Fridays” where they encourage all employees to use the site on friday afternoons as a way to build camaraderie among colleagues. Their CEO “believes that colleagues who get to know one another on a more personal level will work together better.”
This is also a recruiting tool because you can promote this feature as a BENEFIT to potential college grads. Imagine a candidate who has to decide between two companies. The benefits and salary are basically the same, but one offers things like Facebook fridays. Which one do you think has an edge?
Don’t forget to join the Jobs in Pods Facebook group.