We love that Sodexho created their own channel on YouTube. Any employer that has recruiting videos on the site should take the time to refine their channel and maximize its potential. So we thought we’d offer Sodexho some constructive criticism. There’s always room for improvement.
1. Profile Box: Sodexho does a good job describing itself but we recommend adding their logo here instead of showing a video snap shot. Better to brand this page as Sodexho’s to keep the “employment brand” in front of the viewer. Also the Profile box allows you to enter a URL back to your site so Sodexho would be wise to add a link back to their corporate careers page.
2. Background: the color is too dark. We recommend a white background and coordinating the overall color scheme with the company’s official colors. Sodexho should also create a watermark background in a light grey color with their logo and employment branding slogan “Making Every Day a Better Day“. (see the Jobs in Pods channel for example)
3. Other Options: we’d like to see the Subscribers box and Comments box enabled below the video section. It would be nice to see who is subscribing to their videos and soliciting comments is a good thing.