Too few companies realize how powerful sites like YouTube can be for marketing themselves. We’ve written about companies like Sodexho using it before. But we cant stress enough the fact that YouTube is a tremendous opportunity for employers if they use it correctly. It represents social media recruiting at its best.
There are 2 main reasons to incorporate the popular video site into your recruiting efforts.
- Employment branding
- Promoting your jobs
Once you set up a channel and add content you get FREE exposure to YouTube’s millions of users. We’re still amazed at how many companies still don’t post their recruitment videos to the site even though they are on their corporate site. Doing so could double, perhaps triple the number of views that video gets by uploading it.
Beginning tomorrow we will be showing you step by step how to setup your Youtube channel to maximize its usefulness.