Setting up your YouTube recruitment channel is easy as pie with a few customizations thrown in. The first step is creating your account. Your username should be your company name so don’t enter any kind of personal information. Company name only will suffice. Once your account is created YouTube will assign you a unique URL. For example, the Jobs in Pods channel is www.youtube.com/JobsinPods.
Now lets move on to the customization part. Whats great about creating a channel on YouTube is you can actually make a number of modifications to brand it according to your company’s logo and color scheme’s. The first thing you should do is go to your My Account page. This is the “control panel” for all your settings.
1. Click the “Channel Info” link. Enter your company description. Be brief, but tell people who you are in 1 or 2 short paragraphs. In order to keep the page as simple as possible disable the ‘Channel bulletins”. You also have the option of enabling comments. You can decide if anyone can comment or only ‘friends’ you approve.
2. Click the Channel Design link. This is the page where colors and layouts are set. You can select a preset color theme but we suggest overriding those colors in favor of your company colors which you can set in the boxes below. In the Layout Properties section check off ‘Featured Video‘ and ‘My Latest Video‘. Enable ‘Subscriptions‘ and put them in the left column. Then uncheck ‘Contests‘ and ‘Bulletins‘ as they are unnecessary. Make sure the ‘Playlist‘ box is checked.
Make the ‘Videos Box’ a grid and check off Subscribers, Friends and Comments.
In the Advanced Design Customization section you can set your color scheme and upload a background graphic. Use the same colors for each of the boxes on the page. We recommend a darker color for the border and a lighter color for the background. Pick 2 colors from company log to ensure proper branding (and so your marketing dept wont get mad). Make the Background color white (#ffffff) and link to your background image which must be hosted on another server. Make it about 400×400 pixels and give it a light gray color so it doesn’t stand out too much. Choose ‘Repeat Background Image‘ so it tiles on the page.
3. Click the Personal Profile link. Leave most of this page blank except for your website URL. It’s probably a good idea to link directly to your ‘careers’ section. Then upload your company logo in the ‘Profile Picture‘ section.
4. Click the Location Information link. Enter in your company’s HQ current city and zip code.
That’s it, your done. Start uploading your videos and watch the numbers grow.
Monday we’ll have a few more tips for making your company’s videos more popular.