How to convince your bosses that social media is a good thing

One of the challenges we sometimes face with getting companies to use Jobs in Pods is getting it approved from within HR senior management. Normally when a company calls us, it’s usually a lower level HR person who came across the service and wants more info. Inevitably they have to “get back to us” after running it by their boss(s).

Being such a new technology we understand that the approval process can take time. There are some in HR who still don’t understand the power of social media as a recruiting tool. But the world is changing. The next generation workforce has already integrated social media: blogs, podcasts, social networks into their daily lives. They will EXPECT business to do the same once they enter your doors.

Jeremiah Owyang of Forrester Research has a great post on how you can approach your management and get “buy in” when it comes to social media. Here’s an excerpt with a link to the full post at the end;

Look at the coming generation
I suggested that a conversation start with executives about the changes in communication, and if they have pictures of kids of their desk, that’s a good way to start the conversation. Ask you senior leaders how their kids communicate, if they don’t (perhaps they’re too busy running the company) ask them to take a closer look, and get back to you. My former CEO analyzed that his kids were using IM on PC, surfing the web, Text messaging on phone, school work on the couch next to them and the TV on in the background…and that was considered studying!

Immigrants vs Natives, guess who wins?
This next generation of digital immigrants are using the the web and other digital channels to communicate, update each other, and talk (Forrester’s 2007 stats indicates nearly two-thirds of teens access a social network at least once a month) and nearly 1/3 of adults access social networks a month. This doesn’t include other tools, just social networks. The truth is, this next generation of natives will enter the workforce with connections to employees, customers, prospects, partners, and even competitors, firms must be ready.

Continued >>


Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

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