How an internal social network can dramatically reduce turnover

I just listened to a podcast interview about Best Buy‘s internal social network called Blue Shirt Nation. During the interview they mentioned a statistic that absolutely blew us away.

Normal turnover rates for retail employees is 40-60%. However turnover rates for those employees ENGAGED on Blue Shirt Nation is only 8%.

Now if that isn’t proof positive that social networks can improve your retention efforts and keep employees engaged, then nothing will convince you about the power of social networks.

The podcast and related blog post is on the Marketing Edge. Get it here. It’s a must-listen.

Note: Blue Shirt Nation has 18,000 employee members.


Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

5 thoughts on “How an internal social network can dramatically reduce turnover”

  1. Thanks for the post and listening to the marketing edge. I just want to clarify this post when you listen to the podcast at around the 4:20 mark we cite retail employee turnover rates between 40 and 60% according to the labor department.

    Now you are correct some stores have even higher turnover rates. Also another point to note is that at Best Buy the average age of a Blue Shirt sales associate is 19.

    Lastly, as a father of two teenagers, and a business owner who has employed many people, an understanding of social media is essential for any employer. While younger workers are surely active users, the idea of sharing common interests online is not limited to a younger age group. Just look at Oprah’s online community for books and other topics . Healthcare is another areas that will drive more and more consumers to compare and choose plans online, look at

    These single data points paint a picture that social media is part of the American landscape, whether it’s YouTube presidential debate questions, or texting votes for American Idol, they all point to growing acceptance of social networks.

    All the best, and thanks again for sharing this post.

    Albert Maruggi

  2. I think there’s a distinction that’s important to note. As you mention, you can argue on one hand that BlueShirt Nation increases engagement and reduces turnover. I don’t have data to support that- too many other details factor into employee engagement.

    I think we can say with confidence that since the site is voluntary, it attracts some of our most engaged employees.

  3. Our business has found that by having internal social networking platforms both the employees and the business at large have benefitted. It fosters a true sense of teamwork and collaboration and increases productivity. Corporate Social Networking software can provide a way to reach out to all levels within the business from new hires to retirees. From companywide virtual bulletin boards to private work groups sharing ideas and information is easy. Misplaced files and lost notes that could potentially hold up progress have almost completely been irradicated.

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