We haven’t talked much about how to make your company career site more engaging to candidates. But there are a variety of things you can do improve the job seeker experience. Whether its adding a live chat feature or pushing out your jobs via RSS, there area host of web 2.0 ways to do it.
One new startup in particular, Standout Jobs, has actually created a web 2.0 “career site in a box”. Its a hosted service (product name: Reception) for which you pay a monthly fee ($149) and they give you a customizable career site complete with the ability to add blogs, video, photos and an ATS. For larger companies this may not be an attractive offer but for the small to mid size business its a quick, easy and inexpensive way to present your company and its culture.
So much of social media recruiting is about making your company more transparent in the eyes of the job seeker. A service like Reception is a welcome addition to the toolset. They do offer a 90 day free trial so it might be worth investigating its use for your company. At the very least it might make you think how to re-define your career site.