Ernst and Yong’s Facebook group is up over 13,000 members. An impressive number. But I found this quote from their director of recruiting about why it works:
Dan Black, director of recruiting for Ernst & Young used Facebook to connect with students. But he did so in a different way. Lots of questions were asked on E&Y’s wall, and he wrote back in a very personal tone. Realized that this was one of the few channels to have a direct conversation with students.
E&Y definitely gets this social media thing. Its about establishing relationships above all else.
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