We have discovered 2 pieces of media which every recruiter MUST consume if they want to adopt and promote social media in their own company.
The first is a video from Jeremiah Owyang, Forrester Analyst.
In it Len Devanna, Web Strategist at EMC says the following on getting executive buy-in:
“How are your kids communicating? Are they talking online? Are they twittering? And that generally rings true, that this medium is real…its here to stay and the current generation coming up expects it from a company.”
The second item is a podcast from the Marketing Edge. Its even more revealing than the first.
In it, Chris Barger, a Social Media Strategist for IBM/GM says this about the ROI of social media:
“This is a relationship building process, sales happen as part of a larger relationship and thats what blogging, podcasting and online social media was intended to do.”
Interviewer Albert Maruggi’s reaction to the above statement is priceless. There is no better explanation of what social media is and is not in this interview.