There are now 2 new reasons to put your recruitment videos on Youtube.
1. YouTube has announced that they have launched an API that allows website owners to broadcast video content free of charge, through their own sites – a move essentially putting the company in the free hosting bracket.
Companies will be able to make their players “branded” as their own, and through the use of skins, appear proprietary. According to the Google website, YouTube’s API enables users to “upload new videos, edit video metadata such as comments and favorites and modify user settings”. In addition, the client application “can request a list of videos that match specific search criteria, get access to the most popular YouTube videos or retrieve and maintain YouTube user information such as playlists, subscriptions or contacts”.
This means your corporate career site can now host the video on Youtube and expose the video to your audience and Youtube’s in one fell swoop.
2. Integration with TiVo. This makes Youtube videos open to a wider audience.
TiVo Inc., largely responsible for the creation and popularization of digital video recorders (DVRs), will be adding direct access to YouTube videos via TiVo later this year. TiVo users will be able to search, browse, and watch videos on their television sets through their broadband connected TiVo DVRs.
“TiVo’s strategy is to bridge the gap between Web video and television and make as much content available as possible for our subscribers,” Tara Maitra, vice president and general manager for content services for TiVo, told the NY Times.