Using photo sharing sites to spread your employment brand

Photo sharing sites like Flickr and Slide represent yet another free way to promote your company.

You already have pictures on your company website. Why not take it a step further and use these new social media sites to increase awareness? Take a look at what LinkedIn does. On their company blog they have a Flickr widget displaying their latest photos. They call it “Working at LinkedIn” and show the actual people and working environment. How cool is that!


So do yourself a favor this summer. Hand one of your interns a camera and instruct them to photograph your office and the people in it. Give potential candidates an inside peek at what it looks like and humanize your corporation. Be more open. Be more transparent. Make yourself more approachable and candidates will begin to see you in a different light.

Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

One thought on “Using photo sharing sites to spread your employment brand”

  1. Hi

    Since you recommend LinkedIn, I thought you will be interested to
    know that my company, eGrabber (, has just
    released a LinkedIn to Excel Automation Tool.

    This tool enables recruiters to capture and import all LinkedIn profiles
    from LinkedIn search results into Excel with a single click!
    There is no programming to do. This tool can be given to admins
    and others to help create an initial database of prospects.

    The tool automatically opens each individual profile and imports
    every attribute from the LinkedIn profile into a column in Excel.
    All formatting is automatically and professionally handled.

    Recruiters can quickly shortlist candidates and forward the Excel
    list to hiring managers. Links within Excel allow hiring managers
    to directly access resume. This is a real time saver!

    For more information, please visit

    Ravel Lee
    Business Development Associate,
    Developers of resume sourcing tools for 12+ years

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