You already have pictures on your company website. Why not take it a step further and use these new social media sites to increase awareness? Take a look at what LinkedIn does. On their company blog they have a Flickr widget displaying their latest photos. They call it “Working at LinkedIn” and show the actual people and working environment. How cool is that!
So do yourself a favor this summer. Hand one of your interns a camera and instruct them to photograph your office and the people in it. Give potential candidates an inside peek at what it looks like and humanize your corporation. Be more open. Be more transparent. Make yourself more approachable and candidates will begin to see you in a different light.