The audience for podcasts is way up, according to the latest research by Edison Media Research.
Their study, The Podcast Consumer Revealed, found that:
- The audience for audio podcasts grew 38% in the last year;
- The audience for video podcasts grew 45% in the last year;
- About 30% of regular Internet users have downloaded a podcast;
- Awareness of podcasting has leveled off at about 37;
- People listen to or watch podcasts primarily on their computers (about 75%).
Hat tip to podcastingnews