New stats on podcasting out

The audience for podcasts is way up, according to the latest research by Edison Media Research.

Their study, The Podcast Consumer Revealed, found that:

  • The audience for audio podcasts grew 38% in the last year;
  • The audience for video podcasts grew 45% in the last year;
  • About 30% of regular Internet users have downloaded a podcast;
  • Awareness of podcasting has leveled off at about 37;
  • People listen to or watch podcasts primarily on their computers (about 75%).

Hat tip to podcastingnews

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Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at JobsinPods.com. He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

One thought on “New stats on podcasting out”

  1. While the news is good, these numbers will continue to grow significantly as commercial podcasts take hold in the corporate sector. We’re finally seeing broader acceptance in that market beyond just early implementors.

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