Indeed.com, the job aggregator is now getting over 7 million monthly visitors so that puts them just behind Monster in terms of traffic. That means they are now a big driver of web traffic to your jobs on the job boards you use.
They integrate information about your company inside a profile page and forums. So here’s your chance to add content and respond to job seekers (much like a Facebook page). The profile page is a bit hidden though. You have to click the “More” link:
View IBM’s profile
Once you get there you can add links, videos and read comments about your company from the blogosphere. We are adding our Jobcast videos from Youtube to our clients pages.
But you can do it too as long you register with Indeed. You can also use the forums to interact with job seekers and give them info on your interview process, benefits, etc.
Companies would be wise to assign a recruiter(s) to monitor this area and respond to job seekers when they ask a question. Indeed’s traffic is only going to grow and as more job seekers discover these places to interact, its your chance to reach out to candidates and be proactive.