Youtube’s ‘Insight’ is awesome baby!

The folks at Youtube are now providing feedback on every file you upload. They provide information and stats on 4 key areas: Views, Popularity, Discovery and yes Demographics!

Now you can track the trends on your video, find out where they came from and see their age and gender. Here’s an example from our most popular jobcast on our Youtube channel. It’s the “What does an SAP consultant do?“, a jobcast from IBM’s Chan Le.

Here’s the ‘Discovery‘ section which tells you how people found the video. They also include keyword data so you can see what keywords they used on Google and Youtube search box.

the \'Dicovery\' section for a youtube video

Here’s the screen shot of the Demographics section.

youtube demographics

Finally we have some great data to sink our teeth into. Thanks Youtube!

More Youtube recruiting tips.

Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

One thought on “Youtube’s ‘Insight’ is awesome baby!”

  1. Pingback: dicovery channel

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