How to integrate your company’s social media efforts

We get asked a lot about how to integrate social media recruiting into your existing recruiting efforts. The easiest way to start is via your own web site.

You already have job seeker traffic coming to your site. Give them the ability to subscribe/read/join your efforts on whatever social media sites you have a prescence on. Got a Facebook group? Well, link to it! The same advice goes for LinkedIn, Youtube, etc.

Other ways to encourage people to join:

  • Promote internally. Encourage your employees to join up and they’ll in turn invite other people.
  • Add links to these sites in your email signature. Especially among your recruiters who communicate with candidates on a daily basis.

The more people you promote to, the more others will subscribe & join. Think like a marketer and they will come.

Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

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