Branding your job descriptions

Are your job descriptions boring and dull?

Do job seekers who read them actually get excited about the opportunity? For many postings on the job boards, the answer is probably no to that question.

One of our goals here at Jobs in Pods is to blow up the traditional text job description and reinvent it. While talking recently with one of our clients they pointed us to what they were doing with their postings on CareerBuilder to spice them up and actually engage job seekers.

The company is WSFS Bank in Delaware and they do an excellent job of branding on CareerBuilder. Take a look at this.

They integrate their podcast from us into a slick flash header which really ‘pops’ and gives a great first impression of the company. They use actual employees in the photo which is refreshing to say the least. They have a strong call to action to find out more about why they were named a best employer. All in all, its an excellent example of what you can do these days to brand yourself as a great place to work.

So get out there and blow up your job postings! And when the dust settles consider adding jobcasts to the mix.

Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

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