Proof that social networks work for recruiting candidates

There are still way to many recruiters/HR professionals who dont understand the value of social networks when it comes to recruiting. To those of you in that camp, here is some evidence to the contrary. Print it out and tape it to your wall.

Jason Averbook flies around the country advising major corporations how to weave social networks and Web 2.0 tools into recruiting and other human-resources practices. So when Averbook needed to add staff to his 50-person HR industry consulting firm recently, he knew he had to practice what he preached.

Instead of going through traditional channels, Averbook updated the “Status” section of his profiles on three social networking sites, Facebook, LinkedIn and Plaxo, to show he was “desperately” seeking new employees. It worked. He got 19 qualified candidates in two days, compared to the five that his Minneapolis-based firm, Knowledge Infusion, attracted through a job listing on their website over the past three months. “Based on interviews that are already happening I predict we’ll end up hiring some of them,” Averbook says.

Read the full article here >>

Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

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