10 reasons why your company should be jobcasting

After reading Chris Brogan’s article Twelve Ways to Sell Social Media to Your Boss, we decided it was time to write our own reasons why your company should be podcasting their jobs. Some of them may parallel his, but hey, its all good…!

Here goes;

1. Every college kid has an ipod. Imagine them walking to class and listening to your jobcast.

2. The next generation workforce reads blogs. Jobs in Pods is a blog too.

3. Your company needs to become “more cool” with candidates.

4. Your company needs to differentiate itself.

5. Your company needs to give candidates real information about what its like to work there.

6. Enhancing your job descriptions with links to your “jobcast” will increase applicants.

7. You dont need to know SEO. Jobsinpods.com is very search engine friendly.

8. We do all the work. You don’t need to know how to podcast.

9. You can easily plug-in each jobcast on your corporate career site, Facebook page, etc.

10. Recruiting = Marketing. Jobcasting = unique marketing tool.

Click here to get started.

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Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at JobsinPods.com. He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

2 thoughts on “10 reasons why your company should be jobcasting”

  1. I think this is an excellent idea. From someone who is older (Generation X) and on the hunt for social media employment, I would immediately gravitate towards a company that presented their job openings in this medium.

    Having interviewed with several companies for social media jobs one thing has become clear – not many of them have a clue what they are hiring for. Not that I blame them but it does tend to get a bit tiresome to have to go through the circus.

    Personally I would jump on the opportunity to speak with a company that communicated through the social mediums that I am familiar with.

  2. I tried doing this for a networking company that I worked for…they were not big on it and I am no longer with them. I created a podcast show called “Two Week Notice” giving candidates the opportunity to hear directly from the hiring managers. Part of the program was to also take the audio clips and post them throughout the site as well as on other social networking sites/job boards. nice to know that I wasn’t crazy after all w/this idea:-) Thanks for the post!

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