Podcasts & Social Networks go together

We came across some interesting findings about podcasting today. Edison Media Research says that podcast consumers are heavy social network users.

The report also says that:

Podcasting is a viable alternative means to target attractive consumers who are otherwise proving difficult to reach with traditional advertising. Consumers who go through the process of selecting a program (rather than passively consuming whatever is on traditional media), downloading it and potentially moving it to a portable device are exhbiting an increased level of engagement with the programs and hosts of the shows they select. This engagement may translate to an increased credibility and level of trust in the show’s sponsors and advertisers. Further research should be conducted in this area to quantify this potential lift and engagement in order to properly value podcast advertising beyond simple reach and frequency metrics.”

Read more here >>

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Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at JobsinPods.com. He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

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