Audio podcasts VS video

We sometimes get asked why a company should consider audio podcasts vs video. Our answer is always, why not both? Each is a new media marketing tool that if used properly will accomplish its marketing mission.

But audio does have its advantages. For one its a lot cheaper to produce and can be done quickly over the phone. Video is much more expensive to produce and takes longer to edit.

Consider what ClickZ recently said about the advantages of audio:

Audio podcasting is almost uniquely suited to this application. Consider that podcast listeners spend tens of minutes — not tens of seconds — with your message when delivered through an audio podcast. That means you can develop and convey more than a sound bite.

Unlike traditional and online media, audio podcasting is perfect for a multitasking world. You can listen to an audio podcast while driving — something I certainly hope you wouldn’t do with online video even if you could take it with you in the car. And you can take it with you! You can listen to a lifestyle show or professional development seminar while walking on the beach in California, riding a mountain bike outside Scottsdale, or hiking through Central Park. Deeper content, adapted to multitasking, portable in both time and space. Sounds like a winner to me.”

They continue by saying:

“If you haven’t looked at podcasting as a component of your marketing program, you ought to. It’s an effective channel, and one that’s incredibly easy to use. It’s also still new enough that you’ll get the credit for stepping out to try something.”

So what are you waiting for? Podcasting your jobs is a competitive advantage. Get some.

Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

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