New podcasting demographics out

eMarketer is out with some new statistics about the podcast audience. Here’s the article but here are the major findings.

  • Nearly one out of five (19%) Internet users in the US say they have downloaded a podcast
  • Despite the growth, podcast users are still more likely to be young and male than the general population.
  • eMarketer predicts that the growth of the podcast audience in the US and the migration of content toward portable devices will help the channel mature and produce healthy increases in ad spending through 2012. The US podcast audience will grow from 18.5 million in 2007 to 65 million in 2012—an increase of over 250%.

Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

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