There are lots of new technologies out there for companies to build their own social networks for their brand. Ning is among the best of those. We think its vitally important for companies to use this media for recruiting purposes as well. Take a look at what Chris Hoyt from AT&T is doing with his Talent Network. He is building a community which he can reach out to at anytime, and by the way, here are some AT&T jobs to check out.
Companies can now create online communities for whichever industry they recruit in. For instance, if you heavily recruit finance MBA’s each year, use Ning to create a finance MBA community. Inject some content about the industry, the jobs, how to succeed, etc. And then sprinkle in some of your own jobs or branding to promote to them. Dont be overt, do it subtly and concentrate on building a community first, prospective candidates will come later. Get your recruiters and employees involved in creating content and talking about the industry. It WILL work.
This week Marketing Voices has an interview about how to go about internalizing such a project which we wanted to share.