eMarketer is reporting today that the audience for podcasts will grow from 9% to 17% by 2013. They define this as:
“As a percentage of Internet users, podcast downloaders will grow from 9% in 2008 to 17% in 2013.”
“eMarketer projects that growth will continue at least through 2013, when there will be 37.6 million people downloading podcasts on a monthly basis, more than double the 2008 figure of 17.4 million.”
Check out the article.