Twitter recruiting tips

Recruiters are getting ga-ga over twitter when it comes to recruiting. We just came across an article about how one company, Organic, is using twitter to lessen their reliance on job boards.

They started by: “We held a “Twitter Twaining” with our recruiters, introducing them to capabilities of the network, along with helpful accompanying apps and instruction on how to search for key talent. They ran with it, and in a short time, Twitter has become the anchor of Organic’s job-posting strategy.”

Postings on job boards now account for only one-quarter of their efforts. Of course it helps when 30% of their employees on on Twitter, but most giant conglomerates dont have the courage to encourage this kind of activity.

Here are their best twitter recruiting tips:

1. Create a branded company Twitter profile. Assign a key person — or automate tweets — to post jobs as they become available.

2. Don’t be a Twitter wallflower. Engage in conversation.

3. Create a protocol for your job Tweets. Consider searchability by using hash marks (#) around key words. Include a trackable URL.

4. Help your search by using a third-party tool such as TweetBeep.

5. Encourage your staff to retweet job openings by providing an incentive such as a referral bonus for candidates sourced through tweeting. (we love this one)

6. Don’t be a one-track tweeter. Be varied and creative in your approach. To keep it real and not boring or spamlike.

Click here to read entire post.


Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

5 thoughts on “Twitter recruiting tips”

  1. Twitter certainly has a buzz and will continue to do so. However I question whether it is here to stay or simply another fad that will come and go. What real value does it add? At least career sites have extra value added in the form of advice and news.

  2. Agreed…tweeting is not only free but has been growing dramatically over the past year. Knowing the ins and outs of using twitter can be beneficial to your business, financially and socially.

  3. I don’t think that Twitter or any other social media websites are just a fad…look at MySpace, Facebook, they’re still going strong, and for facebook; growing in popularity with each year (I remember when facebook was only for college students, now look at it!).

    My question is: do you think Twittering jobs is a base strategy to reach job seekers or is it just a good supplement to company job boards? Do you think Twittering jobs could potentially become more popular than aggregator sites like or Trovit ?

  4. @Zoe I dont think twittering jobs is much of a strategy, more of a compliment to what you are already doing. Vast majority of people dont think of twitter as a job search tool. That will never change.

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