While on Facebook today we noticed an ad that caught our eye.
The Visiting Nurse Service of Connecticut has a Facebook fan page and uses it to connect with candidates, list jobs, photos and other useful information. Frankly we’re surprised more employers are doing this although with the job market troubles thats probably why.
But this is a great of example of how to do it. We especially like the job feed in the lower left and the fact they post real photos of employees and events. They’re currently at 750 fans and that number will surely grow over time as long they consistently participate on the page and engage people.
A fan page is a great extension of your corporate brand and comes with plenty of tools and features to manage it. You’ll get stats on age and other demographics. You’ll be able to send out broadcast emails and messages and updates will appear in fans news feeds. All in all its a great way to take advantage of what social media has to offer.