If your company has a facebook fan page then you have new stats to help track its ROI. Facebook has recently rolled out a weekly email report that tells you the basic interaction happening with your page. Here’s an example of what ours looks like.
We dont know why it took so long for them to roll this feature out. Its a much needed addition for companies to help track the benefits of using these social media pages. Now you have a little more info to show your management when it comes to proving ROI.