Since we’ve been following GE Careers on facebook we’ve been impressed with how they have been using it to recruit. Case in point: Engaging Candidates Directly through job webinars.
The key word here is ‘engagement’. Facebook is a great tool for that and GE is taking full advantage. Their fan page now has over 1,200 “subscribers” whom GE can message anytime they wish. Their “Meet our People” posts are also a great example of facebook engagement.
Nice job GE.