Latest internet podcast stats

Edison Research has recently published The Current State of Podcasting, a study of American podcast consumers’ attitudes and behaviors. The 2010 report is Edison’s fifth annual study and was unveiled earlier this fall at Blogworld in Las Vegas.

Here’s the skinny;

* Percentage of Americans who have ever watched or listened to a podcast is 45%, up from 43% one year ago. This equates to approximately 70 million Americans 12+.

* The podcast audience has migrated from being predominantly “early adopters” to more closely resembling mainstream media consumers.

* Two-thirds of podcast consumers have listened to digital audio files in their vehicles by connecting an iPod or other MP3 player to their car audio system.

* Podcasts are being consumed primarily at the computer, and less frequently than last year via the mobile device or “dedicated media player” like the iPod or Zune.

You can watch a presentation of this report here:
http://player.vimeo.com/video/16936611

The Current State Of Podcasting from Tom Webster on Vimeo.

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Author: Peter Clayton

Peter Clayton is "Chief Jobcaster" at JobsinPods.com. He is an award-winning producer/director of corporate marketing videos and podcasts. Peter is founder/host of TotalPicture Radio, focused on talent acquisition, HR, TA tech, and leadership.

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