Southwest Airlines using web 2.0 to recruit, retain

Posted: May 20, 2008 in Companies on Facebook, Social media recruiting
Tags: ,

We recently discovered how Southwest Airlines is using web 2.0 for recruiting and retention purposes. It’s called “Nuts About Southwest” and its probably the best employment branding site we’ve ever seen. Lets take a look.

In this first photo we see 3 distinct web 2.0 technologies. 1) a blog 2) Photos via flickr and 3) videos (hosted on Youtube).

Then in the lower half of the page we get 4) Polls 5) RSS feeds and 6) Podcasts. Their footer also shows links to the major social media sites Youtube, flickr, Facebook, LinkedIn and their Twitter account.

Anyone can join and register on the site. If you were a job seeker considering a career in the airline industry, which company would you choose? This is why Southwest has an edge on its competitors. They are forward thinkers who are using web 2.0 to differentiate themselves in the job market. We tip our hat to them. They are an employer who truly ‘gets it’.

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Comments
  1. […] May 22, 2008 at 9:50 am | In Social Networks, Social media recruiting | Our post from May 20 about Southwest’s cool branding site generated a lot of traffic. So we thought what better way to follow up on it by showing you how to […]

  2. […] Jobs in Pods had a recent post on Southwest Airlines 2.0. He answered the question, “So who does recruiting well on the […]

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