Stats for your facebook fan page

If your company has a facebook fan page then you have new stats to help track its ROI. Facebook has recently rolled out a weekly email report that tells you the basic interaction happening with your page. Here’s an example of what ours looks like.

We dont know why it took so long for them to roll this feature out. Its a much needed addition for companies to help track the benefits of using these social media pages. Now you have a little more info to show your management when it comes to proving ROI.

Pimp your Facebook fan page

We came across a cool company that offers various plugins to pimp your company’s facebook fan page. Its called Involver, check out the apps they offer.

Who’s on Facebook?

The demographics of facebook are always interesting to study. By far the largest population are those people 18-21. But lookout, the fastest growing population is 30 years and older. Matt Dickman has a great ebook on facebook demographics, check it out.